Animal welfare

Meet Resale to the Rescue, a thrift store serving animal welfare


The Resale to the Rescue team in front of their store in Pell City. (Jacob Blankenship / Bham Now)

Resale to the Rescue is a Pell City non-profit thrift store that donates 100% – yes, you read that right – of its profits to Animal Savers Pell City, Inc (ASPCI). We spoke to Dana Ellison, the leader of this all-volunteer team, to find out why reselling to the rescue is so impactful.

How reselling to the rescue started

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Dana Ellison with Daisy, her eight-year-old pet who helped her win her battle with breast cancer. (Jacob Blankenship / Bham Now)

Resale to the Rescue is the brainchild of Dana Ellison, Pell City resident, LAH realtor and the waterfront properties expert at Logan Martin. A lifelong animal lover, Dana has sat on the ASPCI board of directors for nearly 10 years. The non-profit organization works with rescue organizations to assist in the adoption of shelter animals and to reduce pet overpopulation through their Neuter/Spay/Neuter Assistance Program (SNAP) in low cost.

“I come from a modest background and I know what it’s like to live on a budget. Animals bring so much joy and love into our lives, but many people cannot afford to care for them properly, which is why we have so many animals on the streets and in our shelters. I’m just a person trying to make a difference.

Dana Ellison, Founder of Resale to the Rescue + LAH Realtor

In 2019, ASPCI chose to discontinue Mardi Paws, the organization’s annual fundraiser, due to the massive engagement involved. Fortunately, Dana had a great idea to replace the event.

“My husband and I had just returned from a trip to New Orleans where I came across this great consignment store called ‘No Fleas Market’. It was run entirely by volunteers, selling donated items and using all proceeds to find homes for pets displaced by Hurricane Katrina. I reported this idea to the ASPCI board of directors and they told me to implement it. »

Dana Ellison, Founder of Resale to the Rescue + LAH Realtor

With board approval, Dana located retail space and officially opened Resale to the Rescue to the public. Within days, donations started pouring in.

The impact of reselling to the rescue

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The all-volunteer team behind Resale to the Rescue. (Jacob Blankenship / Bham Now)

In the two years that Resale to the Rescue has been open, the store has enjoyed massive success and support.

“We have received phenomenal donations, including people selling their homes and choosing to donate their furniture and heavy items. Our team will bring a van or trailer, load it up and bring it back to Resale to the Rescue. This person can deduct this donation from their taxes and we can benefit from the sale. In our first year, we earned about $75,000 and were able to purchase a new, larger transport van for ASPCI. »

Dana Ellison, Founder of Resale to the Rescue + LAH Realtor

This new van is being used to transfer hundreds of animals from currently overcrowded shelters in the south to shelters in the north that actually have a lack animals to adopt. The ASPCI team typically makes four trips a month, bringing over 80 animals to their new homes.

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(Jacob Blankenship / Bham Now)

The good work of Resale to the Rescue would not be possible without its star team of volunteers.

“The store is open Thursday to Saturday from 10 a.m. to 4 p.m., and we have a fantastic group of retired women who run the whole operation in half-day shifts. They can’t wait to come see each other and talk to new people. The store is in good hands!

Dana Ellison, Founder of Resale to the Rescue + LAH Realtor

After launching Resale to the Rescue, Dana Ellison hired Lisa Bento to serve as her manager. This allows Dana to focus on her real estate clients.

What you’ll find at Resale to the Rescue

Resale to the Rescue is not your typical thrift store or consignment store. For starters, they don’t accept just any old items.

“We are what most would call a high-end thrift store. People donate their gently used items and we accept, clean, sanitize, appraise and sell these items to the public. These items can be as small as light fixtures, baby items and jewelry or as large as sofas, beds and other furniture. We will not take or sell anything that has been roughly used or in poor condition – we have a quality standard that we want to uphold. »

Dana Ellison, Founder of Resale to the Rescue + LAH Realtor

Also, Resale to the Rescue does not sell used clothing – the shelves simply took up too much valuable space in the store.

Visit resale to the rescue today!

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Dana Ellison and the team made Resale to the Rescue such a success. (Jacob Blankenship / Bham now)

If you haven’t visited Resale to the Rescue yet, what are you waiting for? Plan to visit today and shop easy knowing your purchase is making a difference in the lives of our four-legged friends.

And, if you’re looking for the perfect lakefront property in Logan Martin, Dana Ellison of LAH Real Estate can help you find exactly what you’re looking for. Click here to contact Dana Ellison.

Have you visited resale to the rescue in Pell City? Tag us @bhamnow to let us know!

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