Animal welfare

Growing concerns about animal welfare and human health

USA, Rockville MD, 27 Jul. 2022 (GLOBE NEWSWIRE) — According to Fact.MR, a market research and competitive intelligence provider, the global air-based food market is expected to grow at an impressive CAGR of 11.7% to reach a market valuation of US$100 million by 2032. The market is booming owing to remarkable food offerings that can be made regardless of land and the sea by the main market players.

The rise of veganism and the need for sustainable food production is driving the alternative protein industry forward. However, the alternative protein market in the predicted years will be well beyond plant proteins and clean meat. In an attempt to find the perfect source of clean, sustainable and resource-conscious protein, researchers have developed a technology to reproduce meat from carbon dioxide, oxygen and nitrogen naturally present in the air.

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Solar Foods, Air Protein and Deep Branch Biotechnology are some of the pioneers of the air-based food revolution. These air-based foods, such as beer or yogurt, use fermentation, but the process is much faster and mostly carbon negative. Another technology works on the model where carbon dioxide is combined with water, nutrients and electricity to produce protein meal.
As the world moves towards sustainable food production using minimal resources, the air-based food market is expected to transform the alternative protein industry and find applications in broader areas.

Additionally, increasing public funding of proteins obtained from CO2-feeding microbes is driving the air-based protein market. For example, European companies that produce protein using carbon emissions or atmospheric CO2 may be able to reduce their production costs through rebates for the CO2 they use. For these payments, their procedures must be accepted by the European emissions trading scheme. Each metric ton of CO2 consumed would earn companies about US$29. Such initiatives will help reduce the cost of the product and increase its adoption.

What difficulty might air-based food producers face?

“Low acceptance of new food products by the population may limit market growth”

Consumer feelings are mixed about accepting any new product with such innovative food technology. Explorers are open to new offers; however, establishing a brand identity is of paramount importance to increase penetration among retained consumers. Consumers may find air-based foods less appealing if they view them as research laboratory food rather than regular food.

Strict government regulations are another challenge for novel food makers. As the food industry becomes increasingly interconnected globally, policy and regulatory elements become increasingly important.

The accelerated integration of global markets and the growing number of international joint ventures are leading to international legislations, influencing food companies, especially novel foods and novel food ingredients. This could affect the launch dates of air-based food products in the market.

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Key Segments Covered in Air-based foods Industry survey

  • By End use:
    • aquatic food
    • animal feed
    • Human food
  • By Region:
    • North America
    • Latin America
    • Europe
    • East Asia
    • South Asia and Oceania
    • AEM

Competitive landscape

The major manufacturers of air-based foods are Kiverdi, Solar Foods, Deep Branch Biotech, Novonutrients, Calysta, and Air Co.

Leading air-based food manufacturers use sustainable technologies and end-user specific optimization techniques. As air-based proteins do not require fertile soil for processing, leading manufacturers are focusing on developing innovative product designs to meet the challenges of product placement in harsh operating environments such as desert areas.

  • In September 2019, Solar Foods entered into an agreement with Fazer to develop products using Solein, which can then be used in future products such as lab-grown meat or already existing plant-based products.
  • In January 2020, a US$32 million investment venture for Air Protein, a company that uses fermentation to create a meat substitute from components in the air, was organized by ADM Ventures, Barclays and GV (formerly Google Ventures).

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The key players in the Air-based foods Market

  • Air protein (Kiverdi)
  • Solar foods
  • Calysta
  • Novonutrients
  • deep branch
  • Airline company

Main takeaways from Air-based foods Market research

  • The global air-based food market is expected to expand at an impressive CAGR of 11.7% through 2032.
  • In the short term, air-based foods will experience rapid adoption in North America and Europe.
  • In the medium to long term, air-based foods will see wider acceptance in several geographic regions.
  • Although the main purpose of developing air-based foods was to feed humans in space, aquatic foods will dominate the market by end use in the introduction phase.

Knowledge of Fact.MR domain in Food and drinks

Expert analysis, actionable insights, and strategic recommendations from Fact.MR’s highly experienced Food & Beverages team help clients around the world meet their unique business intelligence needs.
With a repository of over a thousand reports and over a million data points, the team has analyzed the Food & Beverages division in over 50 countries for over a decade. The team provides unparalleled end-to-end research and advisory services.

Explore Fact.MR’s Food & Beverage Coverage –

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